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Vespa GTS 300 Super Coming Your Way

Friday, January 16, 2009

Below is the official news propaganda for the new model from Piaggio Group Americas (courtesy of Dayna Hogan of Brandware PR):

Fastest Vespa ever zooms into maxi scooter category with timeless Italian
style and craftsmanship…

NEW YORK, January 16, 2009 – Italian manufacturer Piaggio, renowned for
revolutionary ideas in personal transportation, announces the U.S. debut of
the 2009 Vespa GTS 300 Super, the newest evolution of its best-selling
mid-size scooter, the GTS 250.  Sporting a new high-displacement engine and
a collection of racing-inspired components and exterior treatments that
complement its high-performance character, the GTS 300 Super has been
designed to set pulse points pounding whether in motion or at rest.

As the fastest Vespa in the company’s U.S. product portfolio, the new GTS
300 Super is always ready to stir up excitement.  New styling elements that
signal its sporty intentions include an eye-catching side grille on the rear
engine panel, two-tone alloy wheel rims, a racing red suspension cover
on the front spring and a black-rimmed headlight. A new front shield
features a stylish chrome air intake, reinforcing its sporty personality and
stylish stance.

“The GTS 300 Super doesn’t just stand out in the crowd – it gets you out of
the crowd,” says Paolo Timoni, President and CEO of Piaggio Group Americas.
“Whether you need to accelerate away from traffic or take advantage of
parking spaces that others only dream about fitting in, the GTS 300 Super
does it with Vespa’s unique mix of Italian attitude and style.”
     
Vespas have always been the preferred scooters for those who want to send a
message about the importance of personal choice, freedom and authenticity.
The company has produced over 17 million scooters since its debut in 1946
and the brand has been immortalized by artists and individualists through
the decades.

Nerves of Steel, Born to Perform

Like all Vespa scooters, the GTS 300 Super features the company’s exclusive
steel frame design.  This unique feature has set Vespa apart from other two
wheelers ever since the first model debuted in 1946.  By using a steel
unibody versus a welded plastic-covered tube frame, every Vespa delivers
superior torsional rigidity – up to 250% more than other scooters.  The
result is a machine that’s not only a thrill to look at, but one that
provides exceptional precision in handling and response.

Underneath the tough steel exterior of the GTS 300 Super is a 278cc
four-stroke single cylinder, liquid-cooled, electronic injection engine.
Boasting a high level of torque and few revolutions per minute, the GTS 300
Super provides peak flexibility and maximum acceleration – making it an
exceptional choice for city commuters. The twist-and-go continuously
variable automatic transmission (CVT) allows smooth and easy operation for
hassle-free navigation through even the toughest stop-and-go traffic. 

Twelve-inch wheels insure a stable ride over pot-hole scarred streets and
double-disc brakes allow riders to stop quickly, with confidence.  Like all
Vespas, the GTS 300 Super sips fuel.  Its carbon footprint is pint-size and
it exceeds strict U.S. CARB emission standards.  And, while owners save fuel
and the environment, the scooter’s slim stance also helps reduce congestion
– it will happily share one full-size SUV parking space with six of its
scooter siblings.

Despite its streamlined stance, the GTS 300 Super is big on cargo capacity.
Plentiful under-seat storage space is sufficient for storing helmets,
groceries – you name it! And, a broad range of accessories, such as a rear
top case and soft luggage, add to the scooter’s functionality.

The 2009 Vespa GTS 300 Super is available at U.S. Vespa retailers starting
in March.  Color choices include Shiny Black or Optic White.  The
manufacturer’s suggested retail price is $6,199.”

For more info contact:
Anne Szczesny                    
Brandware PR for Piaggio Group Americas
770.649.0880, Ext. 303                    
annes@brandwarepr.com

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